TLeasing shows a profit in 2021, a 67% growth over 2020, aims for 2022 to provide motorcycle loans with a credit line of 4,600 million baht, growth of 25%, aiming to expand the market to the Northeastern region and to accelerate the development of digital platforms to support sales of dealers, shops, business partners together with the ongoing campaign according to the strategy of taking care of business alliances like friends and acquaintances.
Mr. Mongkol Phianphithakkit, Managing Director of TLeasing Company Limited, a subsidiary of MBK Public Company Limited, revealed that in 2021, due to the situation of the epidemic of COVID-19 that have spread all over the world, the company thereforeHas a policy to help customers with motorcycle hire purchases affected by the COVID-19 by focusing on negotiations and assessing the customer’s situation and presenting various assistance methods, whether it is a reduction in installments and extension of time for payment in accordance with the policy of the Bank of Thailand which aims to reduce the burden on customers in this unusual situation. As a result of good management in 2021, the company showed a profit of 67%.
In 2022, the Company aimed to lend approximately 4,600 million baht, a 25% growth from the previous year. This year, it will focus on the marketing strategy with emphasis on brand building and digital platform development to support the sales of dealers, shops, business alliances as well as continuing the campaign because most customers come from dealers, shops, business partners in which there are about 1,000 companies. Therefore, the company focuses on maintaining good relationships with partners and strengthening potential for alliances by arranging tenant officers with expertise in products and services closely, along with long-term marketing plans to expand the service area to cover the whole country. At the very beginning, the market will be expanded to the northeastern region.
In addition, the company is committed to continually developing technology systems to meet lifestyle needs for consumers who want convenience in the digital age by developing an application to provide service to facilitate customers to use QR Code to pay the installment instead of using a card, the check of payment history, the view of vehicle information and is a channel for receiving various news. The company also attaches importance to the development of the quality of work of employees in every Touch Point to meet customer satisfaction by establishing standards of work, evaluation of services including receiving complaints from customers in order to develop better service.
